Bluetooth Tracker
Quantity pricing
Add boxes and the unit price drops by up to 20%
Two tags to a box, and one box rarely stays one box, the second tends to go on the bike, the van or whoever else in the house keeps mislaying things. The tier is applied to the whole order at checkout; there is no code to find and nothing to claim back afterwards.
- 1 boxUnit list price
2 tags
£5.62a tag
£11.24 to pay
UK delivery included at no cost
Select 1 box - 2 boxes5% off
4 tags · £10.68 a box
£5.34a tag
£21.36 to pay (list £22.48)
UK delivery included at no cost
Select 2 boxes - 3 boxes10% off
6 tags · £10.12 a box
£5.06a tag
£30.35 to pay (list £33.72)
UK delivery included at no cost
Select 3 boxes - 4 boxes+20% off
8 tags · £8.99 a box
£4.50a tag
£35.97 to pay (list £44.96)
UK delivery included at no cost
Select 4 boxes
The tier is worked out from the whole order at checkout, automatically. UK delivery is free at every tier , no minimum order, no surcharge, and nothing to pay when it arrives. We post within the UK only.
What the app shows
One list, one map, and no dashboard of ours
BlueTag does not get an app of its own. It appears in the Items tab of Apple Find My beside your iPhone and your AirPods, one tap from a position and a button that sets the buzzer off.
Illustration of the Find My app. Apple and Find My are trademarks of Apple Inc.
Everything under one Apple Account
No second login, no second map, and no vendor cloud of ours holding your location history. The tag is another row in a list you already know how to read.
Two ranges, and the app moves between them for you
Close in, your phone reaches the tag over Bluetooth and can ring it. Further out, the map shows the most recent position another Apple device reported. You never have to choose which mode you are in.
A timestamp, not a guess
Find My states when the position was last confirmed, so you know whether you are chasing something live or something an hour old. That one line changes what you do next.
What the tag actually does
Six behaviours, and where each one stops
All six happen inside the Find My app Apple already shipped on your iPhone. There is no second app, no account of ours, and nothing that renews.
An 80–100 dB buzzer, because a map is not enough
Within Bluetooth range your iPhone can trigger the tag directly, up to 60 m / 200 ft away. The map narrows a search to a room; the buzzer narrows it to a cushion, a coat pocket or the bottom of a kit bag.
Past 60 m, other people’s iPhones do the work
The tag keeps broadcasting an anonymous, rotating identifier. Any Apple device that hears it reports an encrypted position to your Apple Account. That is why the useful range is not 60 m, it is wherever Apple devices go, which in the UK is more or less everywhere.
The alert fires as you leave, not once you get home
Notify When Left Behind watches for the tag dropping out of Bluetooth range and tells your iPhone there and then, with the last confirmed position already pinned. Walking back a street beats reconstructing an afternoon.
One coin cell, up to two years of it
The radio draws very little, so a single CR2032 runs the tag for up to 2 years. Twist the back off, drop a fresh cell in, twist it shut. The hardware outlives its battery instead of going in the bin with it.
IP67 is sealed, not merely splash-resistant
Dust-tight, and rated for immersion in a metre of water for half an hour. Rain, a tipped-over drink and a dropped-in-a-puddle afternoon are all inside spec. A washing machine cycle is not.
Lost Mode hands it back without handing over your number
Flag the tag as lost and whoever picks the item up can hold a phone near it, read your message and reach you through Apple Find My. Your phone number stays yours throughout.
The network, in numbers
Coverage is a head count of iPhones, and in the UK the count is high
A BlueTag has no SIM and no GPS, so it cannot report its own position. It only has to be overheard: each time it comes within Bluetooth range of an Apple device, up to 60 m in the open, your map gets a fresh fix. That 60 m is how far you can ring it, not how far you can follow it.
Step 1: The tag advertises, all day, to nobody in particular
Every few seconds it sends a short Bluetooth packet carrying an anonymous identifier that changes on a schedule and names no one.
Step 2: A stranger’s device files the report
An Apple device in range (up to 60 m in the open) attaches its own location, encrypts the pair and passes it to iCloud. Its owner is not told, is not identified, and could not read the report if they tried.
Step 3: Your Apple Account holds the only key
Find My on your iPhone decrypts the report and drops a pin with the time it was heard. Apple cannot read it, and neither can we.
- of UK smartphone users rely on an iPhone as their main handset, rising to 69% among 16 to 24-year-olds
- 54%[1]
- Apple devices in use, by Apple’s own count, any of which can relay a tag
- 1bn+[2]
Three ordinary days it was built for
A suitcase that missed the connection
Check-in queues, baggage halls and arrivals gates are packed with iPhones, so a bag on the wrong carousel keeps reporting from the airport.
A rucksack left on the luggage rack
A commuter train or a bus carries a phone in nearly every seat, so a forgotten bag keeps updating as it travels the rest of the line.
A bike locked outside the station
A busy forecourt walks hundreds of phones past the rack every hour, so you can check the bike is still where you left it before your train pulls in.
This is the same Apple Find My network AirTag relies on: the same relaying devices, the same encryption, the same map. BlueTag joins it for a fraction of the price, and the one thing it leaves out is the Ultra Wideband precision arrow.
A fix depends on an Apple device passing within Bluetooth range, so a tag somewhere remote or empty can go quiet until one does; ringing the buzzer needs your own iPhone within about 60 m. Apple, AirTag and Find My are trademarks of Apple Inc.; the Bluetooth word mark is a registered trademark of Bluetooth SIG, Inc.
- Postage costs nothingAny order size, anywhere in the UK
- 30-day return windowFull refund, no questions asked
- Standard CR2032 cellSwap it yourself, roughly every two years
- Stripe-hosted checkoutYour card number never reaches our servers
- the average of the reviews set out on this page
- 4.8/5
- reviews counted in that average
- 6
- UK delivery, all orders
- FREE
- day return window
- 30
Full numbers
The specification, without a sales voice
Everything a datasheet would tell you, including the three lines that talk some people out of buying. Those three stay at the top rather than the bottom.
Shipped in the box
- 2 × BlueTag trackers
- 2 × Key rings
- 1 × Setup sheet
- Host platform
- Apple Find My (iOS 14.5+). Not compatible with Android.
- Direct Bluetooth range
- Up to 60 m / 200 ft
- Buzzer output
- 80–100 dB
- Cell type and life
- CR2032, replaceable, up to 2 years
- Sealing
- IP67
- Dimensions (W × H × D)
- 36.3 × 36.3 × 9 mm
- Mass per tag
- ≈ 10 g
- Silicon
- MFi certified, encrypted location data
- Multi-user access
- Share items with family & friends (iOS 17+)
- Unwanted-tracking countermeasures
- Apple anti-stalking alerts supported
- Case finish
- Black
The hardware
36.3 mm square, 9 mm deep, one moving part
The key ring hole is part of the moulding rather than an accessory you buy afterwards for more than the tag cost. The only thing that opens is the back, and it opens for the coin cell.
1 / 7
BlueTag specification card: 60 m Bluetooth range, 100 dB buzzer, IP67, 36.3 mm square, 9 mm deep
Measured against the obvious alternative
BlueTag and an Apple AirTag
Both are Bluetooth tags riding the same Apple Find My network, so the finding works the same way on both. What separates them is the price, what is already in the box, and one piece of hardware we do not have.
| On paper | BlueTag | Apple AirTag |
|---|---|---|
| Cost of one tracker | £5.62 | £29 |
| Rides the Apple Find My network | Yes | Yes |
| Buzzer you can trigger from the app | Yes | Yes |
| Alerts you the moment you separate from it | Yes | Yes |
| Precision arrow (Ultra Wideband) | No | Yes |
| Key ring hole in the moulding | Yes | No |
| Key rings supplied | Yes | No |
| Coin cell you can change yourself | Yes | Yes |
| Sealed to IP67 | Yes | Yes |
| Works without an iPhone | No | No |
AirTag price is Apple’s UK RRP at the time of writing. Apple, AirTag and Find My are trademarks of Apple Inc.; the Bluetooth word mark is a registered trademark of Bluetooth SIG, Inc. Bluetooth Tracker is an independent UK shop with no connection to either, and it posts to UK addresses only.
Where these usually end up
The first tag goes on whatever is expensive and portable
Two tags to a box. Most people start with something that lives outdoors, in a van or in a workshop, then put the second on the thing they carry every single day.
- Mountain bikes and frames
- Toolboxes and site kit
- Camera and drone cases
- Spare van keys
- Guitar and instrument cases
- Ski and snowboard bags
- Fishing tackle boxes
- External drives and laptop sleeves
Longer answers
Three pieces on how the radio behaves
Some questions outgrow a paragraph, so they get an article: range through walls, what the network does with a broadcast, and which listing figures are best cases.
How it works4 min readBluetooth tracker in an open field: range after dark
How far does a Bluetooth tracker in an open field really reach? 60 m on paper, less with coats, bodies and wet grass, and a two-minute way to test it.
How it works4 min readBluetooth tracker in a crowd: shopping centres and markets
How does a Bluetooth tracker in a crowd behave? Bodies block signal, but busy places mean more phones to relay it. What to expect at Christmas.
How it works4 min readBluetooth tracker in cold weather: what winter does
How a Bluetooth tracker in cold weather behaves: what low temperatures do to a coin cell, to range and the speaker, and how to keep a tag reliable.
Commissioning it
Three taps, and there is no fourth
BlueTag registers with Apple Find My as an "Other Item", the same route Apple uses for its own accessories. Nothing to download, no account of ours to create, no pairing code to type in.
Step 1: Open Find My, choose Items
Launch the Find My app on your iPhone, tap Items along the bottom of the screen, then pick "Add Other Item".
Step 2: Hold the face until the buzzer chimes
Press and hold the front of the BlueTag until it sounds, that chime is the tag advertising itself over Bluetooth. Name it something you will recognise in a list: Bike, Toolbox, Van keys.
Step 3: Thread the key ring on and leave it alone
That is the whole job. From here the tag is on the map, it can be rung on demand inside 60 m, and it will speak up the moment you separate from it.
It needs an iPhone or iPad running iOS 14.5 or later, signed in to iCloud. There is no Android build and there is not going to be one, so please do not order it for an Android handset, the tag will not pair with it at all.
Owner reports
Six owners, quoted exactly as they wrote it
Reviews of this same tracker, printed in full. Nothing tidied up and nothing paraphrased.
Seamless iPhone pairing
Bought it for my stroller for a Disney trip and it worked brilliantly. Pairing was fast and sharing the tag with my partner was as easy as an AirTag.
Anna M.Amazon listing quote
Keeps them on track
Got these for a friend who always misplaces their keys. It has saved them so many times already.
Cameron H.Amazon listing quote
Very good
Works exactly as expected. Set up in a minute and the ring is loud.
Tim R.Amazon listing quote
Find the dog
Great value for a tag on our dog's collar. Locations so far have been spot on.
Sheila P.Amazon listing quote
Gift for my daughter
My daughter has a chaotic house with five kids and a Great Dane. She says this actually finds her keys, unlike the last brand we tried.
Laura B.Amazon listing quote
Great for the price
Two tags for less than half an AirTag. Battery swap is easy. Only wish it came in more colours.
Dan W.Amazon listing quote
Reproduced word for word, hedges included. Be precise about the number too: it is the plain average of the reviews you can read above, rounded to one decimal place, and nothing has been left out of it for reading badly. Badged cards are quotes from the product’s Amazon listing, read off it as published on 11 September 2026.
Straight answers
Ten questions about the radio, the range and the limits
Including the ones where the honest answer is "no".
Why do you quote 60 m when my last Bluetooth tracker barely managed ten?
Because 60 m / 200 ft is the line-of-sight figure, and most cheap tags quote the same thing without saying so. In a flat, with walls and a body between the phone and the tag, you should expect a fraction of it, enough to ring a tag anywhere in a normal house, not enough to reach one across a car park. The number worth judging a tag on is not its Bluetooth range at all but what happens past it, which on this one is the Apple Find My network rather than nothing.
If the Bluetooth link stops at 60 m, how do I find something two towns away?
The tag never stops broadcasting an anonymous, rotating identifier. Any passing Apple device that hears it uploads an encrypted position to Apple, which only your Apple Account can decrypt. So a bag in a taxi across the city keeps updating on your map without the driver knowing, without you contacting anyone and without either of you installing anything. There is no SIM in the tag and no mobile data cost, it is other people’s phones doing the carrying.
Can I pair a BlueTag with an Android phone, a Windows laptop or a Bluetooth speaker?
No to all three, and we would rather lose the sale than the trust. It is not a general-purpose Bluetooth accessory: it is an Apple Find My accessory that speaks Apple’s protocol, so it registers only in the Find My app on an iPhone or iPad running iOS 14.5 or later. It will not show up in a Windows or Android Bluetooth pairing list at all. If it is a gift, check which phone they carry first.
Does leaving Bluetooth on all day flatten my iPhone battery?
No measurable amount. Your iPhone keeps its Bluetooth radio on permanently anyway for AirPods, your watch, your car and Find My itself, and a tag like this exchanges only tiny, infrequent advertising packets. The battery you should think about is the one in the tag: a single CR2032 coin cell, good for up to 2 years.
How much of the 60 m survives walls, pockets and a full rucksack?
Bluetooth at this power level is line-of-sight-friendly and obstacle-shy. A brick wall, a body, a metal toolbox or a car boot will each cut it noticeably, so treat 60 m as the best case in the open and a good part of a house or garden as the realistic case. This is also why the buzzer matters: at 80–100 dB it is audible well past the point where a map is still useful.
Two tags, one coin cell each, nothing to renew
A pair of BlueTags, two key rings, and the Find My app already sitting on your iPhone.
UK delivery is free on every order · 30-day return window